Case Study: 3Bears achieves faster expansion into new markets with Wayflyer financing

3Bears expands across DACH, Benelux and Dubai with Wayflyer

3Bears, Germany's leading oat-based breakfast brand, faced a significant working capital challenge when securing a major supermarket listing and launching a new product partnership with Harry Kane. Traditional banks could not provide the fast, flexible financing they needed, as they required personal guarantees and physical assets. 3Bears turned to Wayflyer for eCommerce financing to support their rapid growth.

Wayflyer provided a solution based on the business's actual performance, without requiring personal guarantees. This allowed 3Bears to successfully launch in the new Albert Heijn supermarket chain and roll out five new products from their Harry Kane partnership. With Wayflyer's support, 3Bears confidently expanded its retail footprint across the DACH region, Benelux, and Dubai.

3Bears