Case Study: Wilkes University increases student engagement with Waybetter Marketing

Wilkes University increases student engagement in 90 days with Waybetter Marketing

Wilkes University sought the expertise of Waybetter Marketing to conduct an audit of their Slate CRM instance. The university had reached a post-implementation plateau and was looking to expand their usage of Slate to drive greater student engagement and improve internal operational efficiencies.

Waybetter Marketing performed a deep-dive audit and provided a comprehensive set of recommendations. Wilkes University immediately implemented many of these suggestions, which included configuring dynamic communication drip campaigns, improving email deliverability, and streamlining counselor logic. As a result of working with Waybetter, Wilkes achieved increased usability, streamlined efficiencies, and greater student engagement, all within the first 90 days.

Wilkes University