Case Study: Whittier College rebuilds enrollment with Waybetter Marketing

Whittier College boosts applications 0% with Waybetter Marketing

Whittier College faced an existential crisis in 2023, with a highly publicized enrollment downturn that threatened its long-term sustainability. A series of strategic missteps and reduced recruitment investments had fractured campus morale. Waybetter Marketing was engaged to help the college's interim VP of Enrollment re-architect its strategy.

Waybetter rebuilt Whittier College's Slate CRM from the ground up, creating a fully restructured instance with complete campaign coverage and a custom Counselor Command Center. This solution enabled highly personalized, multichannel messaging and helped counselors focus on the right students. The results included a dramatic one-year enrollment turnaround with significant increases in applications, admits, deposits, and campus visits.

Whittier College