Case Study: Wheaton College achieves its highest yield rate in 5 years with Waybetter Marketing's Slate strategy

Wheaton College achieves its highest yield rate in 5 years with Waybetter Marketing

Wheaton College, an explicitly Christian liberal arts college, faced the challenge of implementing and customizing the Slate CRM platform for its student recruitment without disrupting ongoing operations. They were committed to maintaining superior student outreach during this transition but were constrained by internal bandwidth, leading them to partner with vendor Waybetter Marketing for assistance.

Waybetter Marketing built Wheaton's student outreach from the ground up, focusing on data dissection, audience segmentation, and deep personalization across all communications. This solution, configured in Slate for long-term sustainability, led to significant results including the college's highest yield rate in five years and record-breaking application numbers. The vendor's work provided Wheaton with an incredible foundation for future enrollment building.

Wheaton College