Case Study: Wesleyan University boosts Winter term applications with Waybetter Marketing and Slate automation

Wesleyan University boosts Winter term aid applications by 49% with Waybetter Marketing

Wesleyan University's Continuing Studies division faced significant operational challenges in managing its application and enrollment processes for Winter and Summer Term courses. Relying on a patchwork of Google forms and manual project management created friction that slowed down staff and students. To address this, Wesleyan partnered with vendor Waybetter Marketing to overhaul their systems using the Slate platform.

Waybetter Marketing implemented a comprehensive Slate solution that centralized forms and introduced powerful automation. This included building automated triggers for students and faculty and a drip campaign to guide admitted students. The results were a 49% increase in Winter term aid applications and a fully automated enrollment process, all while lightening the workload for everyone involved.

Wesleyan University