Case Study: Vanderbilt University achieves a more personalized, student-centered Slate experience with Waybetter Marketing

Vanderbilt University builds 5 automated communication flows with Waybetter Marketing

Vanderbilt University's School of Nursing, a top-ranked program, faced challenges with its shared and aging Slate CRM instance. Competing priorities and shared governance within the multi-school system hindered the school's ability to recruit effectively and deliver a strong applicant experience. To address this, Vanderbilt partnered with Waybetter for a comprehensive Slate audit to identify operational gaps and structural constraints.

Waybetter's audit revealed significant limitations, leading to a full-scale Slate implementation that gave the School of Nursing its own dedicated instance. This solution provided the flexibility and infrastructure needed for a student-centered experience. The results included the creation of 5 automated communication flows, 8 student-facing portals, and a centralized faculty dashboard. The success prompted other Vanderbilt graduate schools to adopt Waybetter's auditing methodology.

Vanderbilt University