Case Study: Transylvania University achieves a five-year deposit high with Waybetter Marketing

Transylvania University reaches a 5-year deposit high with Waybetter Marketing

Transylvania University, a small liberal arts college in Lexington, Kentucky, faced a weakening enrollment pipeline with deposits hitting a recent low of 206 in 2024. The university hired a new enrollment leader and partnered with Waybetter Marketing to overhaul its entire enrollment journey and reverse this decline.

Waybetter Marketing implemented a comprehensive solution, rebuilding the enrollment funnel with a unified student portal and coordinated multi-channel outreach. This strategy provided real-time insights to guide personalized follow-up. As a result, Transylvania University saw a significant turnaround: the application deficit nearly closed, admits increased by 3%, and deposits rose by 9% to 279, the highest total in five years.

Transylvania University