Case Study: SUNY Geneseo boosts parent engagement with Waybetter Marketing

SUNY Geneseo boosts parent portal engagement 775+ in 5 days with Waybetter Marketing

SUNY Geneseo, a flagship public college, faced a challenge common to many enrollment teams: meeting rising expectations for personalized communication with students and families amid limited staff capacity. They partnered with Waybetter Marketing to evaluate how their Slate CRM system could be used more intentionally to create a clearer, more connected experience, particularly for parents who desired timely insight into the enrollment process.

Waybetter Marketing implemented a solution that included a comprehensive Slate audit and the creation of personalized, automated portals for both students and parents. This strategy resulted in immediate and sustained parent engagement, with over 775 parents accessing the portal within the first five days and a majority returning multiple times. The impact for SUNY Geneseo was a more transparent enrollment process that boosted engagement without adding operational burden for their staff.

SUNY Geneseo