Case Study: St. Mary’s College of Maryland boosts applications and deposits with Waybetter Marketing

St. Mary’s College of Maryland boosts applications 70% with Waybetter Marketing

St. Mary’s College of Maryland, a public honors college, was experiencing a multi-year decline in first-year enrollment despite its strong reputation and value. The college engaged the vendor Waybetter Marketing to help solve this challenge and reverse the troubling enrollment trend.

Waybetter Marketing implemented a solution that involved overhauling the college's search process and data acquisition to better target prospective students. They then executed multi-channel marketing campaigns to effectively communicate the college's value proposition. This strategy led to a 70% increase in applications and a 24% rise in deposits, resulting in the largest first-year class for St. Mary’s in eight years.

St. Mary’s College of Maryland