Case Study: Springfield College achieves 19% deposit growth with Waybetter Marketing

Springfield College grows deposits 19% with Waybetter Marketing

Springfield College, a private institution facing declining applications and deposits before its 2025 recruitment cycle, sought a strategic partner to build a lasting full-funnel enrollment strategy. They engaged Waybetter Marketing to implement a comprehensive solution.

Waybetter Marketing built a full-funnel, multi-channel ecosystem within the Slate CRM, covering the entire student journey from sophomore year through enrollment and including a parallel parent journey. This solution delivered significant results: applications rebounded 11% in the first year, and deposits grew 19% over two years to their highest total in at least four years, all while the discount rate decreased.

Springfield College