Case Study: Presbyterian College achieves a 25% enrollment boost with Waybetter Marketing

Presbyterian College boosts enrollment 25% with Waybetter Marketing

Presbyterian College was facing continual enrollment decline and needed a new strategy. Their student communications were fragmented and lacked personalization. They partnered with Waybetter Marketing for its enrollment marketing and Slate CRM expertise to address this challenge.

Waybetter implemented a focused strategy, starting with research to identify right-fit students. They then ran personalized, status-specific campaigns to generate qualified inquiries. This approach resulted in a 25% increase in enrollment deposits in the first year, along with a 40% increase in completed applications despite a 25% decrease in inquiries.

Presbyterian College