Case Study: Oregon State University increases deposited students with Waybetter Marketing

Oregon State University increases deposited students for the first time in years with Waybetter Marketing

Oregon State University's College of Science faced a challenge in personalizing its outreach to admitted students. While the university offers a world-class education, the marketing team lacked a built-in mechanism for high-touch, personalized marketing within the enrollment funnel. They partnered with Waybetter Marketing to use best-in-class digital marketing tools to create a more personalized recruiting effort.

Waybetter Marketing implemented a CRM-driven, automated digital campaign that connected admitted students directly with academic advisors. The solution used email, text messaging, and custom web environments to gauge student intent and funnel that information to staff for direct follow-up. This systematic approach helped the College of Science increase its number of deposited students for the first time in a decade.

Oregon State University