Case Study: Ohio Wesleyan University achieves record first-year enrollment with Waybetter Marketing

Ohio Wesleyan University enrolls its largest first-year class in 20+ years with Waybetter Marketing

Ohio Wesleyan University was facing stalled enrollment, internal skepticism, and leadership turnover, struggling to compete despite its strong academic offerings. The university partnered with Waybetter Marketing to help rebuild its marketing and recruitment infrastructure as a top institutional priority under new leadership.

Waybetter Marketing worked as a strategic partner to audit and refine the prospective student journey, rebuild campaigns, and develop new messaging. This collaboration resulted in the university enrolling its largest first-year class in over twenty years, with significant increases in deposits, applications, and admits, alongside a decreased discount rate.

Ohio Wesleyan University