Case Study: Newman University increases enrollment with Waybetter Marketing

Newman University boosts enrollment by 30% with Waybetter Marketing

Newman University, a small Catholic university in Wichita, Kansas, faced a significant challenge: a previous marketing vendor had successfully increased applications, but a staggering 47% were incomplete and did not convert into enrolled students. The university needed to find a better way to identify and attract genuinely interested applicants to boost enrollment. They partnered with the vendor Waybetter Marketing for a more data-driven approach.

Waybetter Marketing implemented a strategic solution that involved accurately identifying best-fit students through data-driven decisions and name buys, then engaging them with highly personalized messaging. This included directing prospects to microsites to express their interests and providing automated daily reports to counselors. As a result, Newman University increased first-year enrollment by 30%, improved its yield rate, and attracted more non-athlete students, all while decreasing its number of soft applicants by nearly 50% and reducing its marketing spend.

Newman University