Case Study: Merrimack College achieves 50% of its 10-year enrollment goal in 3 years with Waybetter Marketing

Merrimack College reaches 50% of its 10-year enrollment goal in 3 years with Waybetter Marketing

Merrimack College faced the challenge of meeting an ambitious ten-year goal to grow its enrollment from 2,000 to 3,000 students. The college partnered with vendor Waybetter Marketing to implement a personalized, data-driven enrollment strategy, leveraging their services in multi-channel campaign operation and advanced data analytics.

Waybetter Marketing's solution involved a highly personalized, three-step process using targeted search campaigns and customized microsites to engage prospective students. This approach allowed them to learn about individual prospects' interests and respond with relevant information and follow-up communication. As a result, Merrimack College achieved 50% of its enrollment goal in just three years, growing from 2,000 to 2,500 students.

Merrimack College