Case Study: McDaniel College achieves enrollment growth with Waybetter Marketing's unified Slate strategy

McDaniel College boosts applications 8% and deposits 10% with Waybetter Marketing

McDaniel College, a private institution in Maryland's competitive higher education market, faced a challenge with fragmented enrollment systems. Their strategy was split between multiple vendors, leading to inefficient data handling, inconsistent reporting, and difficult coordination. To address this, they partnered with Waybetter Marketing to centralize their campaigns and streamline their technology stack.

Waybetter implemented a full-funnel system within Slate, rebuilding communications flows and creating custom portals for various audiences. The solution included digital advertising and the development of a Counselor Command Center for reporting. The results were significant, with a 10% increase in deposits for Fall 2024 and an additional 8% increase in applications for Fall 2025. Waybetter helped McDaniel College build a durable foundation for sustained enrollment growth.

McDaniel College