Case Study: Lebanon Valley College achieves record-breaking freshman enrollment with Waybetter Marketing

Lebanon Valley College secures record-breaking 2,000 freshman class with Waybetter Marketing

Lebanon Valley College was facing fierce competition and unfavorable demographics in the Pennsylvania higher education market, struggling to gain broad recognition for its strengths. The college partnered with Waybetter Marketing to implement a personalized, multi-channel enrollment marketing strategy, leveraging their expertise with the Slate CRM platform.

Waybetter Marketing implemented a systematic approach using email, text messaging, digital advertising, and print to deliver personalized, targeted content to prospective students. This solution helped Lebanon Valley College secure the largest freshman class in its history for two consecutive years and, for the first time in years, grow the number of deposited students in its College of Science.

Lebanon Valley College