Waybetter Marketing
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Case Study: La Salle University achieves enrollment growth with Waybetter Marketing
A Waybetter Marketing Case Study
La Salle University grows deposits 41.6% with Waybetter Marketing
La Salle University, located in Philadelphia, faced declining enrollment and net tuition revenue. Former recruitment tactics were no longer effective, and leadership turnover had strained their marketing operations. They partnered with the vendor Waybetter Marketing to transform their enrollment marketing into an insight-driven operation.
Waybetter Marketing implemented a comprehensive solution, including a full audit and rebuild of their Slate CRM ecosystem. They launched targeted search, application, and yield campaigns, and created personalized communication flows and digital advertising. As a result, La Salle saw significant growth: applications increased, deposits were up, and net tuition revenue rose per student. The Fall 2025 class is on track to be its largest in years, with deposits up 41.6% from the prior year.
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