Case Study: Juniata College achieves back-to-back 400+ enrollment classes with Waybetter Marketing

Juniata College fills back-to-back 400+ classes with Waybetter Marketing

Juniata College, a liberal arts college in Pennsylvania, faced a challenge in meeting its enrollment goals after its initial partnership with Waybetter Marketing ended. After achieving a record-breaking class in 2012 with the vendor, the college later found itself falling short of its 400-student target. In 2019, Juniata turned to Waybetter Marketing again to help steer them back to success.

Waybetter Marketing implemented a targeted, multi-channel solution that focused on introducing high school sophomores to the college through licensed name buys and personalized landing pages. This strategy gathered data to fuel tailored email, ad, and print campaigns, with a special emphasis on engaging parents and winning their local market. The result was back-to-back enrollment classes exceeding 400 students in 2023 and 2024, a milestone not seen since Waybetter was last their vendor. 48% of the 2024 enrolled class was reached through their efforts.

Juniata College