Case Study: Juniata College boosts enrollment and selectivity with Waybetter Marketing

Juniata College boosts enrollment 16% with Waybetter Marketing

Juniata College, a small private college in Pennsylvania, faced a significant enrollment challenge due to shifting demographics and a lack of name recognition. To help enroll students drawn to its high academic quality, Juniata partnered with the vendor Waybetter Marketing.

Waybetter Marketing implemented a personalized, data-driven approach using a tailored microsite and triggered emails to attract, listen, and respond to prospective students. This solution enabled one-on-one conversations with thousands of prospects. As a result, Juniata College boosted its enrollment by 16%, increased its average class size, and became more selective.

Juniata College