Case Study: Husson University achieves record enrollment and tripled inquiries with Waybetter Marketing

Husson University triples inquiries and enrolls record freshman classes with Waybetter Marketing

Husson University, a regional school in Maine, faced the challenge of recruiting traditional undergraduate students in a difficult market. They partnered with Waybetter Marketing to generate more interest and enroll best-fit students through targeted marketing campaigns without an in-house CRM solution.

Waybetter Marketing implemented a solution that began with building precise student profiles for targeted name buys. They then executed personalized, multichannel marketing campaigns and coordinated with a direct mail provider to speed up inquiry fulfillment. The results for Husson University included record-breaking enrollment for two consecutive years and a tripling of inquiries, leading to their largest-ever freshman classes.

Husson University