Case Study: Chatham University achieves record deposits with Waybetter Marketing

Chatham University boosts deposits 38% with Waybetter Marketing

Chatham University faced a challenge in building a recruitment engine to engage prospective students earlier and more personally throughout the enrollment funnel. With disconnected systems, deliverability issues preventing emails from reaching inboxes, and a compressed timeline, meaningful relationship-building was difficult. They engaged the vendor Waybetter Marketing to address these needs utilizing their Slate CRM expertise and enrollment marketing services.

Waybetter Marketing implemented a comprehensive solution, building out full Slate communication flows, overhauling deliverability to ensure inbox placement, and centralizing the admitted student and parent experience. As a result, in their first full cycle, Chatham University achieved its highest deposit total in at least four years, reaching 402 deposits—a 38% increase. Domestic deposits rose 45%, and 65% of deposited students were enhanced responders to Waybetter campaigns, demonstrating the success of the new infrastructure.

Chatham University