Case Study: Brenau University boosts enrollment with Waybetter Marketing

Brenau University boosts first-year enrollment 44% with Waybetter Marketing

Brenau University, an all-women's college, faced challenges in enrolling full-time undergraduate students for its traditional women's college program. They partnered with the enrollment marketing agency Waybetter after their previous vendor's impersonal tactics failed to connect with their target audience.

Waybetter implemented a targeted, high-touch campaign that used personalized microsites and analytics to understand and respond to individual student interests. This solution drove a 44% increase in first-year enrollment and resulted in one of the university's largest classes in a decade, while also saving on outsourced marketing costs.

Brenau University