Case Study: Alvernia University boosts deposits and inquiries with Waybetter Marketing

Alvernia University boosts deposits 38% with Waybetter Marketing

Alvernia University, a private Franciscan institution, sought to deepen engagement with prospective students earlier in their journey to build a stronger recruitment pipeline amidst a competitive landscape. They partnered with vendor Waybetter Marketing to implement a proactive, multi-channel enrollment marketing strategy.

Waybetter Marketing built a full-funnel approach featuring personalized journeys of email, SMS, digital ads, and a dynamic portal to engage students from sophomore year through enrollment. This solution drove significant measurable impact: Alvernia saw a 38% increase in deposits and a 134% increase in inquiries, resulting in the university's strongest deposit total in at least four years and a fundamentally healthier recruitment pipeline.

Alvernia University