Case Study: Albion increases deposits by 28% with Waybetter Marketing

Albion increases deposits by 28% in 18 months with Waybetter Marketing

Albion, a college or university, faced a significant challenge when Meta's advertising platform changed, severely limiting its ability to reach high school-aged prospects online. This threatened the affordability and effectiveness of its digital marketing strategy. Waybetter Marketing was tasked with adapting this strategy to continue generating new student inquiries despite these new constraints.

Waybetter Marketing quickly pivoted Albion's strategy away from Meta by reimagining its use of other channels like the Google Display Network and YouTube ads. This solution provided a strong, unified presence on over 96% of websites with advertising inventory. As a result, the campaign directly generated 212% more net new inquiries year-over-year, drastically increasing Albion's prospect pool and ensuring its marketing efforts remained effective.

Albion