Case Study: Albion College boosts deposits by 28% with Waybetter Marketing and Slate

Albion College increases deposits by 28% with Waybetter Marketing

Albion College, a liberal arts institution in Michigan, faced challenges with declining enrollment due to inefficient, manual recruitment processes and generic, non-targeted outreach to prospective students. To address this, they partnered with vendor Waybetter Marketing to overhaul and optimize their existing Slate CRM implementation to better attract and engage tech-savvy Gen Z students.

Waybetter Marketing conducted a comprehensive audit and then implemented a customized Slate solution. This included rebuilding the data infrastructure, creating a personalized and streamlined student portal, and launching targeted, automated email campaigns. As a result, Albion College saw a 28% increase in deposits, a higher yield rate, more out-of-state students, a decreased marketing cost per student, and a 34% year-over-year increase in portal logins.

Albion College