Case Study: Albion College increases deposits by 28% with Waybetter Marketing

Albion College increases deposits by 28% with Waybetter Marketing

Albion College, a small regional private college, faced declining enrollment due to a shrinking local student population and increased competition. Their initial efforts to boost applications through generic marketing were costly and ineffective, resulting in more applications but no increase in actual student deposits. They hired the enrollment marketing agency Waybetter to help them achieve sustainable growth.

Waybetter implemented a personalized, data-driven strategy using their analytics capabilities to understand and target prospective students' specific needs and concerns. This solution helped Albion connect with better-fit applicants. As a result, Albion increased student deposits by 28% in 18 months, decreased their marketing cost per deposited student by 70%, and enrolled more out-of-state students.

Albion College