Case Study: TOURISTS scales guest experiences and reduces staffing needs with Way

TOURISTS scales experiential programming with Way and earns a 98% return-booking rate

TOURISTS, a boutique motel in North Adams, Massachusetts, faced a challenge in scaling its experiential programming due to limited indoor spaces and a small staff. The hotel needed a platform to streamline operations, increase guest engagement, and effectively manage these curated offerings. They found their solution by partnering with the vendor Way and implementing its all-in-one experiential platform.

Using Way, TOURISTS was able to digitize and streamline the entire process of launching, managing, and marketing its experiences. This solution allowed the hotel to significantly scale its programming, which cultivated a loyal customer base and generated new revenue. The measurable impacts include over 3,200 booked experiences, a 98% customer rebooking rate, and the ability to introduce a successful nightly resort fee. Most notably, Way's efficiency enabled TOURISTS to transition its programming director role from full-time to part-time, freeing up resources for other business areas.

TOURISTS