Case Study: TOURISTS boosts guest experiences with Way

TOURISTS - Customer Case Study

Tourists, a 48-key hotel in North Adams, Massachusetts, wanted to expand its guest programming beyond its existing offerings. The team said guests often described these experiences as the highlight of their trip, but limited indoor space made it difficult to grow, so they turned to Way for support.

Way’s platform helped Tourists expand into nature walks, in-room massage offerings, outdoor yoga classes, hikes, and other well-being experiences, while making it easier to update pages and track analytics. Since partnering with Way in summer 2020, Tourists has delivered well over 1,000 guest experiences in less than a year, increased revenue from experiences, and brought in local hosts with diverse expertise to enrich the guest experience.

TOURISTS

Tracy Remelius

Art & Adventure Director