Case Study: The Charleston Place achieves $1M+ holiday revenue lift with Way

The Charleston Place drives $1M+ holiday revenue lift with Way

The Charleston Place, a historic hotel in Charleston, South Carolina, became an independent property and sought to redefine itself through unique guest experiences to drive engagement and brand awareness. Their challenge was the lack of a streamlined system to create and manage this new programming. They partnered with vendor Way to address this using its Host and Activate products.

Way's platform enabled The Charleston Place to curate, market, and manage experiences directly through its website, capturing valuable guest data and simplifying operations. This solution resulted in a measurable $1M+ lift in total holiday revenue year-over-year, with nearly 60,000 experiences booked. A notable 95% of surveyed guests indicated the experiences made them more likely to book a stay again. Way helped the hotel streamline operations, freeing up staff time and generating significant press coverage.

Charleston Place