Case Study: Tower Bridge creates an immersive permanent visitor experience with The Way Design

Tower Bridge launches a 20-minute exhibition film with The Way Design

The customer Tower Bridge commissioned artist Di Mainstone to create a film for its 125th anniversary and needed a temporary exhibition to showcase it. The Way Design was engaged to create this exhibition set in the bridge's engine rooms, aiming to share the story from the film and engage diverse visitors.

The Way Design created a multi-sensory exhibition with a period-inspired look and feel, including a bespoke percussive interactive instrument they designed and fabricated. The solution was so successful with visitors and staff that the exhibition became a permanent part of the Tower Bridge visitor experience, praised by the client for its charm and impact.

Tower Bridge