Case Study: Warner Records achieves measurable fan engagement growth and global digital marketing impact with Wavo.me

Warner Records - Customer Case Study

Warner Records, led by Jesse Coolbroth in Fan Engagement and Digital Marketing, faced the modern music-marketing challenge of turning immediate, global digital signals into sustainable fandom across diverse artists and territories. They needed to measure follower growth, engagement, sentiment, and campaign lift across platforms while speeding up artist rollouts and supporting an “always-on” content strategy. To address this, Warner worked with Wavo.me, leveraging Wavo.me’s analytics and fan-insights platform to centralize social, streaming, and paid-media data.

Using Wavo.me, Warner implemented cross-channel tracking and sentiment analysis to tie social activity to streaming and paid campaigns, refine audience segments, and streamline multi-territory planning. The Wavo.me-powered solution gave Warner clearer, actionable metrics — follower growth, engagement rates, and campaign attribution — enabling faster, more targeted activations, improved creative planning, and better measurement of fan commitment and ROI.

Warner Records

Jesse Coolbroth

Vice President of Fan Engagement and Digital Marketing