Case Study: Global Quick Service Restaurant achieves personalized customer engagement and sales growth with Wavicle Data Solutions

Global QSR uses micro-segmentation to improve customer engagement and sales

Global Quick Service Restaurant partnered with Wavicle Data Solutions to improve customer engagement and sales by moving beyond broad, geography-based marketing. With millions of customers interacting across mobile apps, kiosks, drive-throughs, and third-party delivery services, the company needed a better way to unify customer data and understand preferences at a granular level.

Wavicle Data Solutions built a customer data platform using AWS Redshift and Talend to consolidate data from more than 50 sources into a 360-degree customer view. Using custom algorithms, machine learning, and a portal for campaign management, the solution enabled micro-segmentation, personalized offers, and continuous refinement of audiences—helping drive engagement, increase retention, and grow revenue.