Case Study: Freeman EMEA enhances event floor planning with Waverley

Freeman scales event floor planning to 3,000 stands with Waverley

Freeman EMEA, a global leader in B2B event services, needed to evolve its MVP into a full-featured online floor plan management platform for event organizers, exhibitors, and attendees. The challenge was to build a robust e-commerce and event planning software with a collaborative graphic editor and complex third-party integrations. Waverley was engaged to provide the development expertise to achieve this.

Waverley delivered a comprehensive solution by extending Freeman's team with full-stack JavaScript and Salesforce engineers. They developed the Blueprint platform, which includes a visual graphic editor, e-commerce component for booking stands, and deep integrations with systems like Salesforce. The results included a six-fold increase in the software's capacity to handle exhibits, significant performance improvements, and the creation of over 900 manual test cases to ensure quality. Waverley's work transformed the client's initial product into a full-cycle event planning tool.

Freeman