Case Study: Worldly reshapes sustainability leadership with Watson Creative

Worldly launches globally in 11 languages with Watson Creative

Watson Creative partnered with Worldly, formerly known as the Higg Index, which faced the challenge of evolving from a technical benchmarking tool into a global leader that could inspire actionable change in sustainability. The customer needed a new brand identity and digital platform to amplify its influence and meet shifting global priorities for corporate accountability.

The solution from Watson Creative included a comprehensive rebranding, resulting in the new name Worldly, a crafted manifesto, and a bold visual identity. They also developed an intuitive digital dashboard for supply chain transparency. The results positioned Worldly as a leader in sustainability intelligence, leading to partnerships with major brands like Nike and Adidas, featured coverage in prominent publications, and measurable improvements in supply chain transparency and carbon reduction.

Worldly