Case Study: Washington County Human Resources attracts top talent with Watson Creative

Washington County Human Resources boosts leadership applications with Watson Creative

Washington County Human Resources, a government organization in Oregon's most diverse county, needed to modernize its recruitment strategies to attract top talent and reinforce its identity as a community-focused organization. Watson Creative was brought on board to create a comprehensive branding and recruitment campaign to meet this challenge.

Watson Creative developed a new branding strategy and refreshed visual identity, which included the tagline "Come Lead With Us" and a cohesive design carried across all materials. The solution also involved a digital transformation of the recruitment website and targeted social media campaigns. The campaign resulted in a marked increase in application rates, particularly for leadership positions, and successfully represented the organization's unique culture and values.

Washington County Human Resources