Case Study: Volcafe achieves greater transparency and sustainability in coffee farming with Watson Creative

Volcafe trains 45,000 farmers with Watson Creative

Volcafe, a leading global coffee trader, sought to enhance its market position and digital ecosystem to better promote its commitment to sustainable sourcing. The company partnered with Watson Creative for a strategic refresh of its brand identity, messaging, and digital tools to strengthen its relationships with farmers and B2B buyers.

Watson Creative developed the Volcafe Way brand, crafting its key messaging and building an advanced digital platform. This solution included a transparency portal for buyers and data-driven support tools for farmers, alongside a network of model farms for training. The results were significant, with the program operating in 11 countries, training 45,000 farmers, improving practices on 150,000 hectares, and producing 2.6 million bags of certified coffee in 2020.

Volcafe