Case Study: Umpqua Bank drives stronger business banking growth with Watson Creative

Umpqua Bank boosts small business banking inquiries 31% with Watson Creative

Umpqua Bank, a community-focused financial institution, sought to elevate its B2C and B2B marketing to better resonate with its diverse customer base. They partnered with vendor Watson Creative to develop tailored campaigns that would strengthen their community role and bring financial peace of mind to their customers.

Watson Creative implemented a strategy beginning with extensive research to develop core customer personas, which informed all subsequent messaging and design. The solution included a suite of targeted B2C and B2B campaigns utilizing digital, print, and geotargeted ads. The results for Umpqua Bank included a 31% increase in small business banking inquiries and a 23% boost in digital engagement.

Umpqua Bank