Case Study: Stoller Family Estate strengthens its winery brand with Watson Creative

Stoller Family Estate elevates winery branding across 109 vineyard sections with Watson Creative

Stoller Family Estate, a respected Oregon winery, engaged the agency Watson Creative to refine and elevate its brand across all consumer and trade touchpoints. The challenge was to better communicate Stoller's deep commitment to sustainability and its unique terroir, making this story resonate more effectively with its audience to strengthen its market position.

Watson Creative developed a comprehensive solution centered on an interactive vineyard mapping system that connected consumers to the land. This digital tool was integrated into wine labels, retail displays, and the website to make Stoller's sustainability story tangible. The work by Watson Creative drove significant results, including increased consumer engagement, expanded retail footprint, higher club membership retention, and strengthened trade relationships.

Stoller Family Estate (Stoller Winery)