Case Study: San Jose State University launches a powerful social impact brand with Watson Creative

San Jose State University launches a new era of innovation with Watson Creative, driving high event participation

San Jose State University (SJSU) faced the challenge of building a brand from the ground up for its new Institute for the Study of Sport, Society, and Social Change. The university needed an identity that would resonate with a diverse audience of students, faculty, and Silicon Valley partners. Watson Creative was engaged to provide a comprehensive strategy, content, digital, experiential, and marketing solution.

Watson Creative implemented the solution by first conducting workshops and stakeholder interviews to define the Institute's core mission. This informed the development of a cohesive branding strategy, a dynamic website, and the "Words to Action" campaign of events. The results were a resounding success, with the launch drawing significant attention and events achieving high participation rates. Watson Creative's work successfully positioned the Institute as a leader in its field and solidified SJSU's reputation for innovation and social impact.

San Jose State University