Case Study: San Francisco 49ers boost fan engagement and loyalty with Watson Creative

San Francisco 49ers boost corporate memberships 23% with Watson Creative

The San Francisco 49ers, a storied NFL franchise, faced the challenge of maintaining their rich traditions while engaging a broader, tech-savvy audience after their move to Levi’s Stadium. They partnered with Watson Creative to reimagine their membership strategy and build a comprehensive fan engagement initiative.

Watson Creative implemented the Faithful 49 campaign, which included a personalized digital portal and an AI-driven loyalty program to reward fan engagement. The solution resulted in a 23% increase in corporate memberships, a 40% surge in early game attendance, and an 89% boost in food and beverage revenue. Season membership renewals also rose by 17%, while digital engagement saw website dwell time increase by 300%.

San Francisco 49ers