Case Study: R&H Construction refreshes its brand and messaging with Watson Creative

R&H Construction refreshes its brand after 40 years with Watson Creative

R&H Construction, a long-standing Pacific Northwest builder, faced the challenge of modernizing its brand identity as it approached its 40th anniversary. The company needed to honor its legacy while refining its messaging and visual identity to set the stage for future growth, particularly as it was mistaken for another brand due to its logo. They engaged the vendor Watson Creative for a comprehensive brand strategy and refresh.

Watson Creative implemented a refinement approach, modernizing the R&H logo and developing a core "We Are Builders" brand narrative rooted in the company's values. The solution included a consistent messaging framework and an updated versatile identity. The successful rebrand resulted in increased employee confidence, clearer messaging, and strengthened recognition of R&H as an industry leader. Watson Creative helped ensure the company's reputation for excellence was clearly communicated.

R&H Construction