Case Study: Portland Trail Blazers boost fan engagement with Watson Creative

Portland Trail Blazers boost digital interactions by 27% with Watson Creative

The Portland Trail Blazers sought to deepen engagement with their diverse fanbase, from casual viewers to die-hard supporters, by creating a more personalized and valued experience. They partnered with the vendor Watson Creative for a strategic fan engagement initiative.

Watson Creative designed a multi-role platform using advanced analytics to tailor experiences for different fan personas, centering on an "Only at Rip City" feature with exclusive content. The solution integrated digital interactivity into at-home viewing via the team's app. This approach drove measurable results for the Trail Blazers, including a 27% increase in digital interactions, a 23% growth in game-day participation, and a 22% jump in merchandise sales.

Portland Trail Blazers