Case Study: Portland Timbers deepen fan engagement with Watson Creative

Portland Timbers boost fan participation 30% with Watson Creative

The Portland Timbers, a Major League Soccer team, sought to deepen the connection with their renowned fan base, the Timbers Army, and expand its reach. They partnered with the vendor Watson Creative to leverage fan analytics and develop a strategy for enhanced fan engagement and community inclusion.

Watson Creative implemented a solution focused on a loyalty program and exclusive digital content to reward fan participation. Their work amplified the Timbers Army's presence through community events and game-day experiences. The results included a 30% increase in fan participation in Army activities, a 25% growth in digital engagement, and consistently sold-out matches at Providence Park.

Portland Timbers