Case Study: Point Defiance Zoo & Aquarium boosts membership, engagement, and TREK attendance with Watson Creative

Point Defiance Zoo & Aquarium boosts membership sales 35% with Watson Creative

Point Defiance Zoo & Aquarium, the only combined zoo and aquarium in the Pacific Northwest, faced challenges in driving repeat visits, increasing revenue, and raising awareness for its off-site wildlife program, TREK. To address these issues, the zoo partnered with vendor Watson Creative for a comprehensive marketing, strategy, and digital solution.

Watson Creative implemented a multi-faceted solution centered around a gamified loyalty platform that encouraged exploration with trivia and scavenger hunts. This was supported by a refreshed brand identity and targeted marketing campaigns. The results were significant, including a 35% increase in membership sales, a 23% growth in visitor stays, and a 21% rise in TREK attendance, successfully transforming visitor engagement for Point Defiance.

Point Defiance Zoo & Aquarium