Case Study: Oregon Zoo Foundation boosts donor engagement and conservation support with Watson Creative

Oregon Zoo Foundation grows donations 31% with Watson Creative

The Oregon Zoo Foundation faced challenges with inconsistent branding that hindered donor engagement, a complex relationship with the zoo's own branding, and the need for effective strategies to generate revenue for conservation. They partnered with Watson Creative for comprehensive marketing strategies and donor cultivation campaigns to address these issues.

Watson Creative implemented a multi-layered solution, refining the foundation's branding for a cohesive identity and developing multi-year marketing strategies based on research. This resulted in a 31% increase in donations and sponsorships and a 28% rise in donor engagement, significantly advancing the foundation's global conservation mission.

Oregon Zoo Foundation