Case Study: Oregon Symphony reaches younger audiences with Watson Creative

Oregon Symphony reaches 2 million weekly impressions with Watson Creative

The Oregon Symphony, a leading orchestra in the Pacific Northwest, faced the challenge of attracting younger audiences while retaining its core classical music enthusiasts. To address this, they partnered with Watson Creative for a comprehensive marketing and strategy service to reposition the organization and drive new engagement.

Watson Creative developed the "My Source" omni-channel campaign, leveraging local influencers to connect classical music to modern lifestyles across digital, print, and experiential media. This solution successfully reached a new generation, resulting in an estimated two million weekly impressions, increased ticket sales among younger demographics, and strengthened donor interest for the Oregon Symphony.

Oregon Symphony