Case Study: Oregon State University Athletics drives fundraising and fan engagement with Watson Creative

Oregon State University raises $3 million in a month with Watson Creative

Oregon State University Athletics faced the multifaceted challenge of increasing season ticket sales, driving donor contributions, and repositioning its brand to secure the future of its nearly 150-year-old program. A top priority was the Victory Through Valley campaign to fund a major expansion of its football facility. The university partnered with Watson Creative for strategy, content, digital, experiential, and marketing services to address this challenge.

Watson Creative developed a unifying messaging framework centered on "One Opportunity" and executed the Everyday Champions campaign, which highlighted student-athletes' stories through powerful visuals captured in Reser Stadium. This approach led to significant measurable impact: the campaign raised $3 million in its first month, with 25% of donors increasing their support. Watson Creative's work also drove a notable increase in season ticket sales and strengthened community connections for Oregon State.

Oregon State University