Case Study: Oregon State Police strengthens recruitment and public engagement with Watson Creative

Oregon State Police boosts applications and website traffic with Watson Creative

The Oregon State Police faced the challenge of recruiting skilled and diverse candidates in a competitive market. They partnered with the vendor Watson Creative to redefine their brand and tell a more compelling story to attract the right applicants.

Watson Creative implemented a comprehensive recruitment strategy that included a new messaging framework, a redesigned website, and targeted social media campaigns. This solution led to measurable results for the Oregon State Police, including an influx of higher-caliber applicants, increased application completion rates, and significant growth in website traffic.

Oregon State Police