Case Study: Oregon Cultural Trust grows awareness and donor support with Watson Creative

Oregon Cultural Trust grows awareness and contributions statewide with Watson Creative

The Oregon Cultural Trust, an organization dedicated to preserving and advancing the state's cultural legacy, needed to expand awareness of its innovative tax credit program and refine its positioning. They partnered with the vendor Watson Creative for strategic marketing and consulting services to address this challenge.

Watson Creative crafted a comprehensive statewide strategy, creating campaigns that positioned the Trust as a movement and focused on storytelling to highlight the transformative impact of cultural investments. This multi-year effort included tax credit advocacy, a redesigned website, and tailored regional outreach. As a result, Watson Creative significantly increased awareness of the tax credit program, leading to increased contributions and greater funding for cultural organizations across Oregon.

Oregon Cultural Trust